PORT 98

Founded by Artist & Designer Taylor Coughlin, Port 98 Creative Studio is a multi-disciplinary art-driven creative studio based in Boston. Grounded in the philosophy that design is the practical application of art, the studio’s approach merges expressive human artistry with strategic design to craft work that is both conceptually rich and visually resonant. Port 98 specializes in brand identity design, building bold, cohesive, and enduring identities that tell a story. The studio’s work spans a wide range of disciplines including creative direction, campaigns, packaging, web design, and large-scale installations and custom art. Each project is rooted in intentionality, combining visual storytelling and craftsmanship to create brands that not only look beautiful but communicate meaning and purpose.

Beyond brand work, Port 98 extends its creative vision through fine art, commissioned works, and prints. The studio’s artistic practice by Taylor Coughlin explores themes of identity, strength, and empowerment, brought to life through expressive use of light, texture, and color. Whether through a brand identity or a canvas, the work is unified by creating visual experiences that connect on both aesthetic and human levels.

As founder and creative director, Taylor draws on years of experience leading design at agencies, in-house teams, and commercial clients. Her role as Chair of Promotion for The Arts Group Board at Midway Artist Studios further reinforces the studio’s connection to Boston’s creative community, championing collaboration and storytelling across art and design.

Port 98 Creative Studio is defined by a seamless fusion of artistic expression and functional design, producing visually compelling and strategically impactful solutions for brands.